{"id":115,"date":"2007-05-13T00:51:00","date_gmt":"2007-05-13T08:51:00","guid":{"rendered":"http:\/\/daskalopoulou.com\/?p=115"},"modified":"2011-08-26T13:56:08","modified_gmt":"2011-08-26T10:56:08","slug":"%ce%b4%ce%b9%ce%b1%cf%86%ce%b7%ce%bc%ce%b9%cf%83%cf%84%ce%ae%cf%82","status":"publish","type":"post","link":"http:\/\/daskalopoulou.gr\/?p=115","title":{"rendered":"\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ae\u03c2"},"content":{"rendered":"<p>\u039e\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03c0\u03af\u03c3\u03c4\u03c9\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03c4\u03c1\u03bf\u03c6\u03b9\u03ad\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c8\u03ac\u03c7\u03bd\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03bf \u03c4\u03bf \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03b1\u03bc\u03b5: \u03bf \u03b4\u03c1\u03cc\u03bc\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c0\u03b5\u03c1\u03bd\u03ac\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1 \u03c0\u03bf\u03c1\u03c4\u03bf\u03c6\u03cc\u03bb\u03b9\u03b1. \u0395\u03af\u03c4\u03b5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b8\u03b5\u03b1\u03c4\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03cd\u03c1\u03b3\u03b9\u03b5\u03c2 \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c1\u03c1\u03c5\u03c0\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bd\u03b5\u03c2, \u03bf\u03b9 \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b8\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bc\u03ac\u03c7\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2. &#8220;\u0397 \u03c0\u03b9\u03cc \u03c1\u03c9\u03bc\u03b1\u03bb\u03ad\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03bf\u03b9 \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2&#8221; \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03ac \u03c4\u03bf\u03c5 \u03bf Economist \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 &#8220;\u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03b7 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1 \u03b1\u03c0\u03b1\u03c3\u03c7\u03cc\u03bb\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03ad\u03c6\u03b5\u03c1\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03cc,\u03c4\u03b9 \u03b7 \u039a\u03af\u03bd\u03b1&#8221; (!).&#8221;\u03a4\u03bf 80% \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03b8\u03b1\u03bb\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd \u03ad\u03c9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c0\u03bb\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03ae&#8221;, \u03bb\u03ad\u03b5\u03b9 \u03bf<\/p>\n<p>Economist. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b1\u03bd\u03b5\u03bb\u03ad\u03b7\u03c4\u03bf \u03ba\u03c5\u03bd\u03ae\u03b3\u03b9 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b4\u03cc\u03ba\u03b1\u03bd\u03bf. \u039a\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03c4\u03c1\u03b9\u03b5\u03c2, \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ae;\u039f \u039c\u03b1\u03bd\u03cc\u03bb\u03b7\u03c2 \u03a0\u03b1\u03c0\u03b1\u03c0\u03bf\u03bb\u03cd\u03b6\u03bf\u03c2, \u03c0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2<\/p>\n<p>DDB ATHENS, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u0395\u0394\u0395\u0395 (\u0388\u03bd\u03c9\u03c3\u03b7 \u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ce\u03bd \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 &amp; 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\u03ba\u03b1\u03c4\u03b1\u03be\u03af\u03c9\u03c3\u03b1\u03bd \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c4\u03c9\u03bd \u03b1\u03bd\u03bf\u03c1\u03b5\u03be\u03b9\u03ba\u03ce\u03bd \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03ce\u03bd.<\/p>\n<p>\u00ab\u03a4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c4\u03c9\u03bd \u03b1\u03bd\u03bf\u03c1\u03b5\u03be\u03b9\u03ba\u03ce\u03bd \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03bc\u03cc\u03b4\u03b9\u03c3\u03c4\u03c1\u03bf\u03c5\u03c2. \u0397 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c4\u03ac\u03c3\u03b7, \u03b4\u03b5\u03bd \u03c4\u03b7\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5\u00bb.<\/p>\n<p>\u03a0\u03ce\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf 80 % \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c0\u03bf\u03c4 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03bf\u03c1\u03bf\u03c0\u03b7\u03b4\u03ac\u03bd\u03b5 \u03c3\u2019 \u03ad\u03bd\u03b1 \u03c3\u03b1\u03bb\u03cc\u03bd\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03c6\u03bf\u03c5\u03b3\u03b3\u03b1\u03c1\u03af\u03c3\u03c4\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03c1\u03b1 \u03c0\u03bf\u03bb\u03cd \u03b5\u03c5\u03c4\u03c5\u03c7\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf 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\u03bf\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2: \u03c4\u03ce\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bc\u03cc\u03b4\u03b1\u03c2 \u03bf\u03b9 \u03b1\u03b4\u03cd\u03bd\u03b1\u03c4\u03b5\u03c2, \u03c0\u03b1\u03bb\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c0\u03b9\u03cc \u03c0\u03b1\u03c7\u03b9\u03ad\u03c2\u00bb.<\/p>\n<p>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03c4\u03c1\u03b9\u03b1;<\/p>\n<p>\u00ab\u0391\u03c5\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2, \u03bc\u03b5 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac \u03ba\u03b1\u03b9 \u03c3\u03cd\u03b6\u03c5\u03b3\u03bf. \u03a4\u03b1 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03cc\u03c3\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1, \u03bf\u03cd\u03c4\u03b5 \u03b7 \u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7, \u03bf\u03cd\u03c4\u03b5 \u03b7 \u03c4\u03b1\u03be\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7. \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03c4\u03c1\u03b9\u03b5\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd, \u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2. \u0386\u03bb\u03bb\u03c9\u03c3\u03c4\u03b5 \u03c4\u03ce\u03c1\u03b1 \u03c0\u03b9\u03ac \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03ad\u03bd\u03b1: \u03b5\u03bc\u03b5\u03af\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03b1\u03bd \u03b5\u03c3\u03b5\u03af\u03c2 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03ac\u03c1\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4. \u03a4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03bc\u03ac\u03b8\u03c9 \u03b1\u03c0\u2019 \u03b5\u03ba\u03b5\u03af \u03bc\u03ad\u03c3\u03b1; \u0391\u03bd \u03bc\u03ad\u03bd\u03b1\u03c4\u03b5 \u03c3\u03c4\u03bf \u03a7 \u03c7\u03c9\u03c1\u03b9\u03cc \u03ba\u03b1\u03b9 \u03b2\u03c1\u03b5\u03b8\u03ae\u03ba\u03b1\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u0397\u03c1\u03ce\u03b4\u03bf\u03c5 \u0391\u03c4\u03c4\u03b9\u03ba\u03bf\u03cd, \u03bc\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03c9 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac \u03c0\u03bf\u03bb\u03cd \u03b7 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7. \u0391\u03bd \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03bd\u03b1\u03c4\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bf\u03bc\u03bf\u03c1\u03c6\u03b9\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03ce\u03c1\u03b1<\/p>\n<p>pampers, \u03b8\u03b1 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03c9 \u03cc\u03c4\u03b9 \u03b5\u03af\u03c3\u03c4\u03b5 \u03bd\u03ad\u03b1 \u03bc\u03b7\u03c4\u03ad\u03c1\u03b1. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc \u03bc\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03c3\u03ba\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c9 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03bf \u03c0\u03bf\u03c1\u03c4\u03c1\u03b1\u03af\u03c4\u03bf \u03c3\u03b1\u03c2. \u039a\u03b9 \u03b1\u03bd \u03b5\u03af\u03c3\u03c4\u03b5 \u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c2 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2, \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03ac\u03c4\u03b5 \u03c3\u03c4\u03bf \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4, \u03b3\u03b9\u03b1\u03c4\u03af \u03be\u03ad\u03c1\u03c9 \u03c0\u03cc\u03c4\u03b5 \u03b8\u03b1 \u03c0\u03ac\u03c4\u03b5, \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03ad\u03c7\u03c9 \u03c3\u03c4\u03b5\u03af\u03bb\u03b5\u03b9 \u03c3\u03c0\u03af\u03c4\u03b9 \u03c3\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03c9\u03c1\u03b1\u03b9\u03cc\u03c4\u03b1\u03c4\u03bf \u03c0\u03b1\u03ba\u03ad\u03c4\u03bf \u03bc\u03b5 \u03ba\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd\u00bb.\u0394\u03b7\u03bb\u03b1\u03b4\u03ae \u03b5\u03ba\u03b5\u03af\u03bd\u03bf \u03c4\u03bf \u03c0\u03b1\u03bb\u03b9\u03cc \u03c4\u03c1\u03b1\u03b3\u03bf\u03cd\u03b4\u03b9 \u03c0\u03bf\u03c5 \u03ad\u03bb\u03b5\u03b3\u03b5 \u00ab\u03ad\u03c7\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c4\u03c9\u03bd \u03c0\u03b9\u03cc \u03ba\u03c1\u03c5\u03c6\u03ce\u03bd \u03ba\u03c5\u03c4\u03c4\u03ac\u03c1\u03c9\u03bd \u03bc\u03bf\u03c5\u00bb \u03b4\u03b5\u03bd \u03b1\u03c0\u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u00ab\u038c\u03c7\u03b9, \u03b4\u03b5\u03bd \u03b1\u03c0\u03ad\u03c7\u03b5\u03b9. \u03a4\u03bf data \u03c4\u03bf \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5. \u039a\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03c1\u03c5\u03c6\u03ac, \u03b5\u03c3\u03b5\u03af\u03c2 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b7\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b4\u03b5\u03c7\u03c4\u03b5\u03af\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"text-decoration: underline;\">\u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1<\/span><\/strong><\/p>\n<ul>\n<li>Rachel Bowlby, <em>Shopping with Freud<\/em>, Routledge,London 1993<\/li>\n<li>Andrew Wernick, <em>Promotional Culture. Advertising, ideology and symbolic expression<\/em>, Sage,London 1991<\/li>\n<li>\u03a1\u03bf\u03cd\u03bb\u03b1 \u039a\u03b1\u03ba\u03bb\u03b1\u03bc\u03b1\u03bd\u03ac\u03ba\u03b7, <em>\u0397 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bb\u03bb\u03b7\u03bd\u03af\u03b4\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1, \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b5\u03af\u03b1<\/em>, \u03a0\u03b1\u03b9\u03b4\u03b5\u03af\u03b1, \u0391\u03b8\u03ae\u03bd\u03b1 1979<\/li>\n<\/ul>\n<ul>\n<li>\u039f\u03bb\u03c5\u03bc\u03c0\u03af\u03b1 \u0393\u03ba\u03c1\u03b9\u03bc\u03c0\u03af\u03b6\u03b7 \u2013 \u03a6\u03c1\u03cc\u03c3\u03c9 \u0393\u03c1\u03af\u03bc\u03c0\u03b9\u03bb\u03b1 \u2013 \u03a0\u03cc\u03c0\u03b7 \u039a\u03ac\u03b2\u03bf\u03c5\u03c1\u03b1 \u2013 \u039a\u03ce\u03c3\u03c4\u03b1\u03c2 \u039a\u03b1\u03c3\u03b2\u03af\u03ba\u03b7\u03c2 \u2013 \u0395\u03bb\u03ad\u03bd\u03b7 \u03a3\u03c0\u03b1\u03bd\u03bf\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5, \u00ab<a href=\"http:\/\/www.didaskaleiodglinos.gr\/TEYXH_ROPTROY_1-15\/08\/08_02_tvadv.pdf\" target=\"_blank\">\u0397 \u03b1\u03bd\u03b1\u03c0\u03b1\u03c1\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b7s \u03c3\u03c4\u03b5\u03c1\u03b5\u03cc\u03c4\u03c5\u03c0\u03b7s \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1s \u03c4\u03c9\u03bd \u03b4\u03cd\u03bf\u00a0<em>\u03c6\u03cd\u03bb\u03c9\u03bd<\/em>\u00a0\u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9s \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2\u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b4\u03c1\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c3\u03c4\u03b7\u03bd \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7<\/a>\u00bb, \u03c3\u03c4\u03bf <em>\u03a1\u03cc\u03c0\u03c4\u03c1\u03bf, <\/em>\u03c4. 8, \u039c\u03ac\u03b9\u03bf\u03c2 2003, \u03c3\u03b5\u03bb. 6-11<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"text-decoration: underline;\">\u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9<\/span><\/strong><\/p>\n<ul>\n<li>Management Tips: <a href=\"http:\/\/www.managementtips.gr\/blog\/?p=157\" target=\"_blank\">\u0394\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf: \u039d\u03ad\u03bf\u03b9 \u039a\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03a0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2<\/a><\/li>\n<li><a href=\"http:\/\/www.europarl.europa.eu\/sides\/getDoc.do?pubRef=-\/\/EP\/\/TEXT+IM-PRESS+20080901STO35671+0+DOC+XML+V0\/\/EL\" target=\"_blank\">Eva-Britt Svensson: &#8220;\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b5\u03af \u03b1\u03b4\u03cd\u03bd\u03b1\u03c4\u03b7 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c3\u03c4\u03b5\u03c1\u03b5\u03bf\u03c4\u03cd\u03c0\u03c9\u03bd \u03c6\u03cd\u03bb\u03bf\u03c5 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7&#8221;<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc \u039a\u03bf\u03b9\u03bd\u03bf\u03b2\u03bf\u03cd\u03bb\u03b9\u03bf: <a href=\"http:\/\/www.europarl.europa.eu\/sides\/getDoc.do?pubRef=-\/\/EP\/\/TEXT+REPORT+A6-2008-0199+0+DOC+XML+V0\/\/EL\" target=\"_blank\">\u0395\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae \u0394\u03b9\u03ba\u03b1\u03b9\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd \u03c4\u03c9\u03bd \u0393\u03c5\u03bd\u03b1\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u0399\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd \u03a6\u03cd\u03bb\u03c9\u03bd: \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b4\u03c1\u03ce\u03bd<\/a>\u00a0 (29\/5\/2008) \u03b9<strong><\/strong><\/li>\n<li>\u03a3\u03c7\u03ad\u03b4\u03b9\u03bf \u0394\u03c1\u03ac\u03c3\u03b7\u03c2 \u00ab\u03a0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u0393\u03c5\u03bd\u03b1\u03b9\u03ba\u03ce\u03bd\u00bb: \u00a0<a href=\"http:\/\/www.xen.gr\/pg\/pg_gymme.html\" target=\"_blank\">\u0393\u03c5\u03bd\u03b1\u03af\u03ba\u03b1 \u03ba\u03b1\u03b9 \u039c.\u039c.\u0395.<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"text-decoration: underline;\">\u0391\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2<\/span><\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/avasanista.blogspot.com\/2008\/02\/6.html\">http:\/\/avasanista.blogspot.com\/2008\/02\/6.html<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039e\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03c0\u03af\u03c3\u03c4\u03c9\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03c4\u03c1\u03bf\u03c6\u03b9\u03ad\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c8\u03ac\u03c7\u03bd\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03bf \u03c4\u03bf \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03b1\u03bc\u03b5: \u03bf \u03b4\u03c1\u03cc\u03bc\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c0\u03b5\u03c1\u03bd\u03ac\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1 \u03c0\u03bf\u03c1\u03c4\u03bf\u03c6\u03cc\u03bb\u03b9\u03b1. \u0395\u03af\u03c4\u03b5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b8\u03b5\u03b1\u03c4\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03cd\u03c1\u03b3\u03b9\u03b5\u03c2 \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c1\u03c1\u03c5\u03c0\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bd\u03b5\u03c2, \u03bf\u03b9 \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b8\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bc\u03ac\u03c7\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2. &#8220;\u0397 \u03c0\u03b9\u03cc \u03c1\u03c9\u03bc\u03b1\u03bb\u03ad\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-115","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"http:\/\/daskalopoulou.gr\/index.php?rest_route=\/wp\/v2\/posts\/115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/daskalopoulou.gr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/daskalopoulou.gr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/daskalopoulou.gr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/daskalopoulou.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115"}],"version-history":[{"count":0,"href":"http:\/\/daskalopoulou.gr\/index.php?rest_route=\/wp\/v2\/posts\/115\/revisions"}],"wp:attachment":[{"href":"http:\/\/daskalopoulou.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/daskalopoulou.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/daskalopoulou.gr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}